A bi-weekly newsletter that breaks down creator economy trends and creator journeys. Read by 3,100+ creators, VCs & marketers.
From spills to sales: How Heinz’s Ketchup Insurance became a viral masterstroke that mixed humor, PR genius, and smart social strategy.
When 750 stores ran out of chicken, KFC didn’t panic — it printed “FCK” on a bucket, owned the moment, and gave the world a masterclass in brand humility and humor.
How Poppi turned influencer marketing, creative branding, and gut-health benefits into a $2B Pepsi acquisition, proving the new era of beverage marketing.
McDonald’s UAE turns everyday moments into marketing magic with its bold ‘Not for the First Date’ campaign—showing the power of authenticity in brand storytelling.
Beating TikTok Bans with Creative Strategy: A Guide to Unconventional Brand Success & Viral Buzz
From the UK to Brazil, India to China—iShowSpeed’s viral adventures turned global travels into marketing gold, redefining influencer success.
Finding the Perfect Match: How Bumble & Amelia Dimoldenberg Created a Masterclass in Authentic, Aligned Influencer Partnerships
A Crunchy Lesson in Controversy, Backlash & How Brands Can Stay Ahead
What brands can learn from Kim K’s FDA controversy and how smart social screening could save the day
Super Bowl 2025: Branding, Kendrick Lamar’s Controversy & the Power of Vetting Influencers Right
