How Nimbi Razor Turned a TikTok Shadow ban Into a Marketing Win on OnlyFans

You know a brand is really committed to staying smooth when it shaves past TikTok bans and lands on OnlyFans—with a splash.

Meet Nimbi, the razor brand that was launched at Erewhon in early 2024 and quickly found itself in a tight spot: the word “razor” was shadowbanned on TikTok. Yep, the very thing they sell was the thing keeping them invisible.

Instead of sulking over low views and bad algorithm luck, Nimbi did what great brands do—they pivoted with flair.

A Joke, A Leap, A Genius Move

When cofounder Anna Reid jokingly suggested creating an OnlyFans account, it started as a laugh. But behind that joke was a lightbulb moment.

The team realized that OnlyFans—a platform widely known for adult content but increasingly embracing creators of all kinds—could be the perfect fit for Nimbi’s mission: open, honest conversations around body hair and shaving.

So they launched a SFW (safe for work) OnlyFans channel—complete with shaving tutorials, real skin routines, and unfiltered takes on topics most platforms wouldn’t touch with a 10-foot algorithm.

When TikTok Says No, Get Creative

Nimbi didn’t give up on TikTok entirely—they still post there, carefully dodging any words that could tank engagement. But the real community-building happened on OnlyFans.

Why did it work?

Because Nimbi saw the platform, not just the platform's reputation. While everyone else was chasing viral trends on TikTok and Instagram.

Nimbi chose to actually own their story, educate their consumers, and build trust—on a platform where nothing had to be censored or softened.

This Wasn’t Just Marketing. It Was a Masterclass.

From the bold platform switch to the content strategy, Nimbi showed how to flip a frustrating limitation into a viral moment.

And the results? The brand has been covered by Fast Company, Vice, Inc., and Tubefilter. It’s not just shaving close—it’s cutting through the noise.

The sheer novelty of a razor brand thriving on OnlyFans generated clicks, conversation, and curiosity that TikTok views alone couldn't match.

Nimbi proved that clever strategy could overcome platform limitations and turn a potential crisis into a PR win.

So What Can Brands Learn From Nimbi?

When the algorithm blocks you, don’t shrink—expand.

Nimbi didn’t beg TikTok to let them in. They looked elsewhere, and it paid off. Sometimes your brand’s biggest opportunity isn’t on the most popular platform—it’s on the right one.

Match message with medium.

OnlyFans was the perfect home for Nimbi’s raw, educational content. They weren’t just marketing razors—they were talking about real bodies, real routines, and taboo-free grooming.

Bold ≠ reckless.

This wasn’t a stunt. Nimbi’s team built a safe, brand-aligned presence on OnlyFans. Everything was intentional—even if it came from a joke.

Conversations > Commercials.

Nimbi’s strategy isn’t about selling, it’s about sharing. By showing up where no one else dared (or even thought) to go, they made fans feel like part of a movement—not a campaign.

Wrap-up:

Nimbi’s story isn’t just about razors. It’s about agility, authenticity, and knowing when to toss the playbook out the window.

In a world where attention is everything, sometimes going off-script is the smartest move you can make.

So—what if your brand’s biggest win lies on a platform you’ve been too afraid to explore?

Until next time—Stay bold, Stay curious.

Cheers,

Shubham