Amelia Dimoldenberg: Bumble's Secret Sauce for Influencer Marketing Success

You know you've struck gold when your brand's collaboration feels less like an ad and more like the talk of the town.

Enter Bumble's partnership with Amelia Dimoldenberg, the mastermind behind Chicken Shop Date, renowned for her hilariously awkward celebrity interviews and viral red-carpet moments.

This dynamic duo is redefining influencer partnerships, blending humor, authenticity, and cultural relevance to make waves in the dating app scene.

The Collaboration That’s Got Everyone Talking

Kicking off in early 2025, Bumble teamed up with Amelia for a year-long campaign that's anything but conventional. Instead of the typical dating app promos, they dove into lifestyle content, featuring videos packed with dating Golden Rules, Ins and Outs, and Amelia’s signature Flirty Firsts.

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594K followers

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This fresh, fun, and unapologetically real approach showcases Amelia’s unique take on owning the dating scene.

Why Amelia?

Amelia's candid style resonates with millions, making her a natural fit for Bumble's "women-first" ethos. Her unapologetic, no-filter approach to dating mirrors the app’s mission of empowering people to take the lead and date authentically.

Whether she’s awkwardly flirting with celebrities like Billie Eilish or making viral magic with Andrew Garfield, Amelia owns every moment with humor and confidence.

Timing Is Everything

The collaboration couldn’t have come at a better time. Between New Year's and Valentine's Day, the online dating world is buzzing with activity.

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While competitors rolled out global campaigns, Bumble stepped up with something different: lifestyle content that speaks to users tired of endless swiping, offering substance over superficiality. By leaning into humor, authenticity, and inspiration, Bumble gave its users a fresh reason to reengage with online dating.

The Results Speak for Themselves

This bold strategy paid off. By pairing Amelia’s humor and relatability with stunning visuals and creative storytelling, Bumble proved it’s more than just a swipe-and-scroll platform.

It’s a space where dating meets culture, individuality, and fun. This approach not only revitalized the brand’s image but also resonated deeply with users seeking genuine connections.

Finding the Right Influencer Just Got Easier – Thanks to Phyllo

While Bumble nailed its influencer match with Amelia, finding the right creator for a brand isn’t always this seamless. The biggest challenge? Vetting influencers.

Brands often spend weeks manually researching creators—digging through follower counts, engagement rates, content style, and brand fit. But what if this process could be fast, data-driven, and effortless?

Enter Phyllo.

Phyllo eliminates the guesswork in influencer vetting by providing real-time, first-party social data so brands can:

Verify an influencer’s authenticity—No more fake followers or inflated engagement.

Analyze audience demographics—Ensure alignment with the right target audience.

Track content performance—See past brand collaborations and their impact.

Save time and effort—No more manual research, just instant, accurate insights.

If Bumble’s success proves anything, it’s that the right influencer can make all the difference. With Phyllo, brands can ditch the time-consuming, error-prone influencer hunt and focus on building partnerships that drive real impact.

Lessons in Influencer Marketing Alignment

Authenticity Over Perfection: Amelia’s unpolished, genuine style made the campaign relatable. Brands should prioritize realness over curated perfection.

Cultural Relevance: Tapping into influencers who embody current cultural dynamics can elevate brand presence.

Empowerment Through Collaboration: Aligning with influencers who share your brand’s core values amplifies the message and fosters trust.

Humor and Relatability Win: A brand message delivered with humor and personality can break through the noise.

Wrap-up

Bumble’s partnership with Amelia Dimoldenberg showcases the power of aligning with influencers who truly fit a brand’s identity. By embracing authenticity, cultural relevance, and humor, Bumble not only differentiated itself in a crowded market but also fostered deeper connections with its users.

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Cheers,

Shubham