LinkedIn launches Media Planning API✨

‘Out of this world’

That is what netizens are saying about Sora! 👀

Sora is OpenAI's new text-to-video AI technology. While it isn't the first of its kind, the Meta and Google models haven't produced results as realistic as Sora’s. Check this out 👇🏻

Tbh, we've never seen something as powerful as this!

Is this a paradigm shift? Maybe.

It is so accessible, breaks the barriers to creation, and redefines what it means to create.

On that note, let's see what else is brewing hot in the creator economy this week. 💯

In today's Going Solo 👇

• Discover a new creator: Lia Haberman

• News that caught our eye: LinkedIn launches new Media Planning API

• Stuff worth watching: The Sidemen Story

Explore the evolution of the creator and influencer space with Lia Haberman

Looking for deeper insights into the dynamics of social media, personal branding, and where the industry is headed?

Lia Haberman is your person. 🚀

We stumbled upon Lia's content on LinkedIn and were impressed how she turns complex ideas into easily understandable concepts.

Lia has been working with influencers since before they were called "influencers.”

With a wealth of experience and expertise, she delves into the evolution from the early days of content creation and blogging to the rise of social media and the emergence of creators and influencers. 📈

Lia also runs a weekly newsletter ICYMI (“in case you missed it”) where she shares all the latest news you might have missed out on. Initially, she started it for her UCLA students, but now she's opened it up for marketers and creators like yourself to subscribe to as well.

It's a great way to stay in the loop with what's happening in the world! Check it out here👇🏻

LinkedIn launches Media Planning API

Media planning is all about figuring out the best ways to get your ads out there to the right people at the right time. We're talking about picking the perfect mix of media channels and deciding when and how often to show your ads.

LinkedIn just rolled out a new Media Planning API, specifically for agency partners. It's all about giving them direct access to valuable insights straight from LinkedIn's platform to help fine-tune their campaign strategies.

With the Media Planning API, agencies can tap into LinkedIn user data, covering everything from demographics and job roles to industries and online behaviors.

Read: Realize Greater ROI with the LinkedIn Media Planning API

The Sidemen Story is now streaming on Netflix UK

“Everything we do shouldn't work. It shouldn't do but it does.”

That’s what the Sidemen’s crew says.🤷🏻

It's definitely a big win for the UK's creator economy. You might've seen creators blend into mainstream media but having a documentary on a global platform is a first.

However, fans worldwide were left disappointed when they discovered that the documentary featuring their favorite YouTube content creators was unavailable across most regions.

But till then you can watch YouTuber Simon Israel's reaction video to catch a glimpse of what goes down in the documentary. 👇🏻

🔥 Brewing Hot

• Kai Cenat is the first streamer to sign a partnership deal with Nike

• VIDCON 2024 is happening at the Anaheim Convention Center on June 26-29.

• Timm Chiusano and Subway Oracle cross-over that'll melt your heart!

• YouTuber Ryan Trahan launched a better-for-you candy line called Joyride Sour Strips.

• Mark Zuckerberg shares his views on the Apple Vision Pro.

That’s it for this week! We’ll be back with more stories next Friday. 👋🏼 

Check out our new stuff on YouTube and Instagram. 

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