Is the creator economy having an identity crises?

Helloo! 👋🏻

In this edition of going solo, we wanted to address the elephant in the room. 👇🏻

Should creators and influencers be worried? Should they start looking for career alternatives? 🥲

We'll get to this in a bit.

But first, here's a quick round-up of our favorite things on the internet and all that's piping hot in the creator economy. 👇

In today’s Going Solo

• Friday advice: Nolan Carlton on Emerging Trends

• Discover a new creator: Grandma Droniak

• News that caught our eye: It's a good thing that the creator economy is having an identity crisis.

• Stuff worth watching: A simple way to trick your brain to be creative

Nolan Carlton on Emerging Trends

Creators can relate to the struggle of staying up-to-date. Staying hawk-eyed on trends is crucial, but can it be done efficiently?

Nolan Carlton, former AVP of Social Media, Communications, & PR at AT&T, spills some expert insights.

While you're at it, go check out our Creator Economy Predictions for 2024! 🚀

Meet Droniak, your super cool internet grandma! 😎

Not sure about you, but we adore creators who add a bit of humor while tackling awkward topics.

Meet Lillian Droniak, our favorite 93-year-old TikTok sensation! She's not your usual influencer; this granfluencer cracks us up with her witty life advice, be it laying down some rules for her birthday party or funeral.

Haha! Pretty sassy, right? 😈

The creator economy is having an identity crisis. And, its a good thing. 🤔

In the VC realm, the creator-economy buzz has taken a backseat to trends like the metaverse, Web3, and AI in recent years.

Industry insiders believe that creator-services companies haven't quite lived up to growth expectations. Despite the boom in TikTok and influencer marketing, link-in-bio startups and influencer merchandise ventures are falling short of big profits.

But that doesn't mean there's no money to be made.

Think of creators as power players in other businesses across industries rather than as a product on their own – we believe their impact will continue to evolve in unconventional ways.

Read more about this here👇🏻

A simple way to trick your brain to be creative ✨

Ever wondered about the secret sauce to spark creativity?

Hint: it's not just random 'eureka' moments. 👀

You probably know this: creativity isn't a mysterious force—it's a muscle you can flex.

Watch this short video to discover simple tricks to nudge your brain into creative overdrive. 👇🏻

That’s it for this week! We’ll be back with more stories next Friday. 👋🏼

Psst. check out our new stuff on YouTube and Instagram.

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