Brand Campaigns That Hit It Out of the Park in 2024

There’s nothing like the power of a campaign that makes you stop, stare, and think, "Wow, that was smart"

In 2024, we saw a wave of influencer marketing campaigns that not only got it right but made brands unforgettable. Let's dive into the standout campaigns of the year and unpack the strategies that turned them into massive wins.

1. Dreamforce Goes “Corporate” — Who Said B2B Can't Be Fun?

When Salesforce partnered with Collectively for Dreamforce’s "Corporate" campaign, they didn’t just play it safe—they broke the mold.

What made this campaign so effective? It mixed humor with tech education, using @Corporate.Bro and @CorporateNatalie to create content that made AI advancements relatable and fun.

corporate.bro

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The Stats That Matter:

• 16.6 million impressions

• 1.3 million engagements

Why It Worked:

This wasn’t your average B2B campaign. The blend of educational content and humor worked wonders in creating a memorable experience, while also boosting Salesforce’s credibility as an industry innovator.

corporatenatalie

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The humor made tech feel approachable, and the campaign wasn’t just about pushing products; it was about building trust through engaging content.

Key Takeaways:

→ Blend Fun with Function – Even in serious industries, humor can make your message stick.

→ Influencers Aren’t Just for B2C – The right influencer partnerships can work wonders in any sector.

2. Vaseline's Mended Murals — Skin Health Equity Never Looked So Good

Vaseline’s Mended Murals campaign wasn’t just a marketing initiative; it was a statement. In response to systemic racism and healthcare disparities, Vaseline teamed up with artists to restore murals in underrepresented communities while raising awareness for skin health.

What Stood Out:

• Partnerships with local artists from Baltimore, Brooklyn, and Hartford

• QR codes on murals linking to SeeMySkin.com, a platform for skin health resources for people of color

Why It Worked:

This wasn’t just about selling skincare—it was about creating access to healthcare for communities that needed it most.

By connecting art, health, and local communities, Vaseline made an impact that went far beyond the product. It was real, it was purposeful, and it was deeply tied to the values of the people it aimed to help.

Key Takeaways:

→ Purpose-Driven Campaigns Are King – When you tie your marketing to real-world change, people notice.

→ Empower Communities – Involve local voices and artists to create genuine connections with your audience.

Dove’s "Dear Influencers" — Finally, a Campaign That Calls for Realness

Dove's Dear Influencers campaign hit hard with its message about the harmful effects of filters and retouching on beauty standards. Launched in Greece, the campaign took a bold step by urging influencers to be transparent about their use of digital manipulation.

The Stats That Count:

• 3.1 million reached

• 3.3 million impressions

• 5.65% engagement rate

Why It Worked:

This wasn’t just another “empowerment” campaign—it was a catalyst for real change. By taking a stance on transparency and collaborating with regulatory bodies, Dove shifted the conversation about beauty standards in a way that went beyond marketing. It sparked a movement for accountability in influencer culture.

Key Takeaways:

→ Go Beyond Marketing – Lead the charge on important societal issues, not just product features.

→ Transparency Wins – Authenticity in your message can shape entire industries.

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NFL's Creator of the Week — A Playbook for Gen Z

The NFL’s Creator of the Week campaign took an innovative approach to influencer marketing by inviting diverse creators from different genres—gaming, music, food, and more—to NFL games. The goal? Redefine how the NFL connects with new, younger audiences.

The Stats That Matter:

• Shorty Awards for Sports, YouTube, and YouTube Partnerships

• Engaging Gen Z and female audiences like never before

Why It Worked:

The NFL used influencer marketing to go beyond the field and into the lives of their audience, letting creators from different spaces bring their unique perspectives to the games.

By giving these influencers VIP access and behind-the-scenes content, the NFL made fans feel like insiders, not just spectators.

Key Takeaways:

→ Connect with Gen Z on Their Turf – Gen Z wants real experiences, not just ads. Give them something they can share.

→ Expand Your Influencer Pool – Don’t limit yourself to traditional “celebrities”; everyday creators have power.

Wrapping Up: What 2024’s Best Campaigns Have in Common

Across the board, these campaigns prove that the best influencer marketing isn’t just about pushing products—it’s about creating meaningful, authentic connections.

Whether it’s using humor in B2B spaces or taking a stand for real-world change, 2024 showed us that brands that connect with their audience’s values are the ones that win.

Thank you for reading this edition of Morning Rush! Stay inspired, keep learning, and don’t forget to subscribe and share with your friends

Cheers,

Shubham